HealthSy is an innovative healthcare platform in Coimbatore that offers a one-stop solution for all healthcare needs. With HealthSy, you can order medicines, OTCs, and healthcare products, consult doctors online, book home healthcare services, book in-clinic doctor appointments, read health articles, get authentic medicine information, buy exclusive memberships and order your medicines and healthcare products on a subscription basis. We prioritize your health above all else and are always striving to improve your healthcare experience.
Job Summary
We are looking for a dynamic and creative Social Media Executive to join the HealthSy Marketing Team. The ideal candidate should have a strong understanding of social media platforms and trends, coupled with excellent copy writing skills to create compelling and brand-aligned content. This role requires a combination of strategy, creativity, and execution to build engagement and strengthen HealthSy’s digital presence.
Key Responsibilities:
1. Social Media Management & Strategy
- Plan, implement, and manage social media calendars across platforms (Instagram, LinkedIn, YouTube, etc.).
- Align content with brand guidelines and campaign goals.
- Identify platform-specific strategies to increase reach, engagement, and follower growth.
2. Copywriting & Content Creation
- Craft clear, concise, and engaging copy for social media posts, ads, captions, and campaign content.
- Write compelling headlines, taglines, and shortform content for promotions, brand campaigns, and healthcare awareness posts.
- Proofread and edit copy to ensure consistent tone, grammar, and messaging.
3. Visual Content Collaboration
- Work closely with graphic designers and video editors to develop creatives that complement your copy.
- Brainstorm new content formats like carousels, reels, polls, and stories.
4. Community Engagement
- Monitor social media accounts for comments, DMs, and mentions; respond in a timely and professional manner.
- Engage with followers to build community and brand loyalty.
- Maintain a consistent voice across all interactions.
5. Paid Campaign Support
- Assist in writing ad copy for paid promotions.
- Collaborate with the performance marketing team to test ad content and optimize CTR and engagement.
6. Analytics & Reporting
- Track content performance using insights and analytics tools (Meta Business Suite, LinkedIn Analytics, etc.).
- Prepare monthly reports on engagement, growth, and campaign performance.
- Use data to suggest improvements and future content ideas.
7. Trend Monitoring & Innovation
- Stay updated with platform updates, viral trends, and competitor activity.
- Experiment with new formats and features (memes, threads, polls, challenges, etc.) to drive innovation.
Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
1 to 2 years of relevant experience in social media management and content writing.
Strong written and verbal communication skills in English.
Proven ability to write engaging, error-free copy tailored to diverse platforms and audiences.
Sound knowledge of major social media platforms (Instagram, LinkedIn, YouTube) and their content styles.
Basic understanding of digital marketing metrics, especially CTR, engagement rate, and reach.
Familiarity with content collaboration tools like Canva, Figma, or basic Adobe tools.
Hands-on experience with social media scheduling and analytics tools (Meta Business Suite, Buffer, Hootsuite, etc.).
Ability to manage multiple projects, meet deadlines, and adapt to a fast-paced, creative environment.
A keen eye for detail, trends, and audience behavior, with a passion for storytelling and brand-building.