Job SummaryWe are looking for a dynamic and self-motivated Field Executive to oversee operations at our
company-owned retail pharmacies in Coimbatore, support partner training, and drive
business growth. The ideal candidate should be proactive, possess strong communication
skills, and have a passion for healthcare services. A deep understanding of Coimbatore’s local
areas and business landscape is essential for this role. Key Responsibilities1.Retail Pharmacy Operations &amp; Compliance<ul><li>Oversee the operations of HealthSy’s company-owned retail pharmacies in Coimbatore.</li><li>Evaluate performance and recommend strategies for operational enhancements at
company owned pharmacies and partner pharmacies.</li><li>Support inventory management to ensure optimal stock levels across company-owned
pharmacies.</li><li>Conduct compliance audits for partner pharmacies to ensure alignment with company
policies and local regulations.</li></ul>2.Partner Management &amp; Business Expansion
<ul><li>Provide training and support to partners for seamless onboarding and integration.
</li><li> Identify and engage potential partners to drive business growth.</li><li>Maintain strong relationships with stakeholders, including doctors, pharmacists, and
healthcare providers. </li></ul>3.Operational Support &amp; Issue Resolution <ul><li style="text-align: justify;">Address operational challenges and service-related issues reported by partners and
customers at the ground level.
</li><li style="text-align: justify;">Assist operations and support teams in resolving partner and customer queries to ensure
smooth operations.
</li></ul>4.Marketing Operations &amp; Market Research
<ul><li style="text-align: justify;">Contribute to city-wide marketing initiatives and promotional activities.
</li><li style="text-align: justify;">Conduct market research to stay updated on industry trends and competitor activities.
</li><li style="text-align: justify;">Source &amp; share field-level intelligence to Business teams about the city's geography &amp;
demography, including market hubs, culture and significance of the city.</li></ul>5.Reporting &amp; Cross-Team Collaboration
<ul><li style="text-align: justify;">Collaborate with central teams to streamline execution.
</li><li style="text-align: justify;">Prepare reports on field activities, partner interactions, and operational performance.&nbsp;</li></ul>

Job Summary<o:p></o:p>

The Head of Marketing will be
responsible for developing and executing comprehensive marketing strategies to
drive customer &amp; partner acquisition and engagement, and brand awareness
for HealthSy. The role requires a data-driven and innovative leader who can
scale HealthSy’s presence, optimize digital and offline marketing efforts, and
drive revenue growth.<o:p></o:p>

Key Responsibilities<o:p></o:p>1. Strategic Leadership:<o:p></o:p>



<ul style="margin-top:0cm" type="disc">
 <li class="MsoNormal" style="text-align:justify;mso-list:l1 level1 lfo1;
 tab-stops:list 36.0pt">Develop and execute a holistic marketing strategy
 aligned with business objectives.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l1 level1 lfo1;
 tab-stops:list 36.0pt">Establish HealthSy as a trusted brand in the
 HealthTech industry through impactful campaigns.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l1 level1 lfo1;
 tab-stops:list 36.0pt">Lead market research to identify trends, customer
 needs, and competitive positioning.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l1 level1 lfo1;
 tab-stops:list 36.0pt">Enhance HealthSy’s brand image from a partner’s
 perspective to drive partner acquisition and strengthen collaborations.<o:p></o:p></li>
</ul>

2. Brand &amp; Digital Marketing:<o:p></o:p>

<ul style="margin-top:0cm" type="disc">
 <li class="MsoNormal" style="text-align:justify;mso-list:l3 level1 lfo2;
 tab-stops:list 36.0pt">Oversee brand development and ensure consistent
 messaging across all channels.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l3 level1 lfo2;
 tab-stops:list 36.0pt">Lead digital marketing initiatives, including SEO,
 SEM, PPC, email marketing, and social media.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l3 level1 lfo2;
 tab-stops:list 36.0pt">Drive customer engagement through content
 marketing, influencer partnerships, and PR campaigns.<o:p></o:p></li>
</ul>

3. Performance Marketing &amp;
Growth:<o:p></o:p>

<ul style="margin-top:0cm" type="disc">
 <li class="MsoNormal" style="text-align:justify;mso-list:l2 level1 lfo3;
 tab-stops:list 36.0pt">Develop and monitor KPIs for customer acquisition,
 retention, and revenue growth.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l2 level1 lfo3;
 tab-stops:list 36.0pt">Optimize customer journey across digital
 touchpoints to maximize conversions.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l2 level1 lfo3;
 tab-stops:list 36.0pt">Leverage data analytics to refine marketing
 strategies and improve ROI.<o:p></o:p></li>
</ul>

4.Partnerships &amp; Community
Engagement:<o:p></o:p>

<ul style="margin-top:0cm" type="disc">
 <li class="MsoNormal" style="text-align:justify;mso-list:l5 level1 lfo4;
 tab-stops:list 36.0pt">Identify and establish strategic partnerships to
 expand HealthSy’s reach.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l5 level1 lfo4;
 tab-stops:list 36.0pt">Drive franchise marketing efforts and support
 franchise partners in local marketing.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l5 level1 lfo4;
 tab-stops:list 36.0pt">Develop community outreach programs and corporate
 social responsibility (CSR) initiatives.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l5 level1 lfo4;
 tab-stops:list 36.0pt">Strengthen marketing strategies to improve brand
 perception among partners, thereby increasing partner acquisition and
 retention.<o:p></o:p></li>
</ul>

5. Offers, Promotions &amp;
Stakeholder Engagement:<o:p></o:p>

<ul style="margin-top:0cm" type="disc">
 <li class="MsoNormal" style="text-align:justify;mso-list:l4 level1 lfo5;
 tab-stops:list 36.0pt">Collaborate with Product, and Operations teams to
 design and execute compelling offers and promotions.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l4 level1 lfo5;
 tab-stops:list 36.0pt">Ensure marketing-led promotional campaigns align
 with customer and business needs.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l4 level1 lfo5;
 tab-stops:list 36.0pt">Analyze the effectiveness of promotions and refine
 strategies to enhance engagement and conversions.<o:p></o:p></li>
</ul>

6. Team Leadership &amp;
Budgeting:<o:p></o:p>

<ul style="margin-top:0cm" type="disc">
 <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo6;
 tab-stops:list 36.0pt">Build and lead a high-performing and versatile
 marketing team.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo6;
 tab-stops:list 36.0pt">Manage the marketing budget effectively, ensuring
 cost efficiency and impact.<o:p></o:p></li>
 <li class="MsoNormal" style="text-align:justify;mso-list:l0 level1 lfo6;
 tab-stops:list 36.0pt">Collaborate cross-functionally with Product, and
 Operations teams.<o:p></o:p></li>
</ul>

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